„The flower I once saw“ is birthed out of my desire to create something real that is more than just a clothing brand. I want my customers to belong to a group that does not only have the brand in common but also a lifestyle, philosophy, moral framework and taste of art and media.

It gathers its name from the nonexistence of this group or subculture in today’s world. The flower I once saw is a look back at those times and tries to create or conform to a new era while still honouring and loving what came before as its largest ideal.